The Wrong Keywords And You'll Likely Never See
The information in this course could EASILY be
sold for $997+, but because I'm sick and
tired of scam artists ripping people of online,
I've decided to make this information completely free
for a limited time. You're on of the lucky few
to get access to this course for free, so listen to
every single word as you go through the course. If
you do everything outlined in this course, I can promise
you that your business will grow ten-fold because of it.
you begin, if you're NOT 100% serious about getting your
website to the top of Google, Yahoo, and MSN, don't read
another word. Close this page, grab a back of potato
chips and go watch the television or something. Only read
on if you plan to put everything I will be teaching you
top of this lesson you'll notice a download link. I like
giving readers this option so that you can print off each
of the lessons and take notes as you go along.
now on to lesson 1...
anything like I was when I first began online, you may
have started online by doing the following:
probably created a brand new website. Then maybe even
submitted that site to a few search engines and hoped
that people would mysteriously show up at your site and
buy whatever it is you were selling.
couple of weeks go by and only a few stray people show
up at your website. If you're one of the "smart"
few, you might have even tried to "optimize" your website
around your main keyword in hopes that you just might
rank well in one of the millions of search engines. Another
couple of weeks go by and still no luck. No visitors...
and no money. What a complete waste of your time!
point you probably give up and decide to either build
another website around a different market or just lose
all hope and quit. Well, news flash, as you've probably
figured out by now, that is NOT the way
to go about doing things. These days you can't just create
a bunch of websites and expect people to just show up
at your website and buy your "stuff".
was possible back in the late 90s and even early 2000s,
but not anymore, as you've probably found out by now.
Let's go through a VERY specific
example of what your very first steps MUST be when creating
any website... no matter what the subject matter.
As you go through this course, you'll find that I don't
teach theories. I don't beat around the bush about things.
I like to give specific, real life examples using both
descriptions AND screenshots (pictures). I'm a visual
person, so I learn best with picture examples.
you're also a visual person, you're going to learn quite
a bit in these lessons, so pay close attention.
example, let's create a weight loss related website. I
just picked this topic at random because I do some things
in the weight loss market, so it makes things easier for
me to explain to you. Before we start creating and collecting
content for the website, we need to do a little keyword
research. This is VERY important and should not
be skipped. To do our keyword research we need to, first,
visit a few websites.
first of which should be http://www.goodkeywords.com/.
have a very good keyword tool, and best of all it's free!
we've downloaded this software, we can enter the most
generic keyword for our website into the software. In
our example, our keyword would be "weight loss".
notice that in the screenshot below, Good Keywords will
return a list of related terms. The "words"
column will show us the top 100 search keywords that contain
the words "weight loss".
"count" column will show us how many times the specific
keyword has been searched for in the previous month within
the Overture.com search
engine. Generally, you can multiply that number by 8,
in order to estimate the number of times that keyword
has been searched within Google for the previous month.
step is critically important because we need to know if
there is a market for whatever topic we choose to sell.
This tool will quickly show us if people are looking for
what we want to sell!
notice that the keyword weight loss was searched 817,038
times during the previous month.
DO NOT start off by optimizing for
the keyword "weight loss"
you ask? If a keyword is searched that many times in Overture,
then 100 times out of 100, the competition you will have
to outrank in Google will be extremely fierce.
only is the competition fierce, but think about it...
How targeted is the keyword "weight loss" anyway?
Not very targeted at all. Someone searching for
the keyword "weight loss" could very well be
looking for free information on weight loss. They might
be looking for the definition of weight loss. It's really
hard telling. Chances are, they're not looking for anything
specific about losing weight.
keyword "weight loss" is not something you should
try to take on.
a side note, when I first started online, that was
exactly what I did... and I did it very well. I ranked
#2 on Google, out of over 66 million websites for the
term "weight loss". I ranked #1 for many other
terms like "weight loss program", "lose
weight" etc. Although I was getting a TON
of traffic, the product I was trying to sell was not converting
very well at all... and now you know the reason why. I
was targeting the WONG group of people; a keyword phrase
that was way too broad...
a brand new website, or one you're just beginning to optimize,
it's better to select more specific "long tail"
keyword phrases. I'll talk about this a bit later.
take a quick peek at Google so I can show you exactly
how many websites are competing for this keyword.
were to optimize your website for this keyword, you'd
be competing against over 66 million other websites! I
don't know about you, but that's an aweful lofty goal
to start with.
end of this course, you will be able to eventually target
super high traffic, targeted, keywords, but it's always
best to start off on the keywords with less competition.
Get some traffic with those keywords, and THEN as your
website gets older and you build some authority in the
search engines you can focus on optimizing for the larger
so back to finding which keywords we want to target.
scroll down, we can find some more specific keyword
phrases like "weight loss story", "weight loss picture",
"free weight loss plan", and "safe weight loss".
are potential keywords we should target to begin
we have our list of 3 to 4 keywords, we need to go to
Google and check out the competition to see exactly how
hard it will be to optimize for the specified keyword.
You'll hear a lot of people talk about how
"onpage optimization", which are
the things I'm going to be talking about below,
aren't as important as they once were. While
that is true. It IS important to look
at onpage optimization factors to determine
if your competition really knows what they're
doing in terms of optimizing their websites.
are, if they have good onpage optimization,
their offpage optimization will also be good.
Think of these steps as a quick and easy way
to determine how competitive a market is before
you jump straight into it. There's my disclaimer.
If you're new to SEO and that didn't make
sense, that's ok. Just ignore it. It's not
important, but was said for those people that
like to nit pick at every comment made :-)
begin with the keyword "weight loss story"
go to Google and type in the keyword "weight loss
stopry", without quotes, you'll notice that the #1
ranked website for "weight loss story" is: (Side note:
rankings can change in the search engines, so if this
site is no longer ranked #1 when you view this yourself,
chances are their competition has optimized their site
better, and passed them up.)
which is not a top level webpage, meaning it's not simply
http://www.runwalkjog.com/ . It is a sub page off of their
main homepage: weight_loss_success_story.htm
is good news for us because, typically, if a website's
subpage is ranking well in Google, we have an immediate
advantage if we choose to target the same keyword with
our homepage (i.e. www.domain.com). For now, just take
my word on this, as I will go into more detail why
it's usually easier to rank well for your homepage than
any other webpage on your website.
also notice that the website has a Google Page Rank of
Here's a quick definition of Google Page
Rank. Page Rank is Google's way of giving
a specific value to how popular a website
is. It is based on the number of "votes"
other websites cast for another website.
A "vote" is simply when another website
places a link on their website that is pointing
to another website. Generally, the more
"votes" or links you have pointing to your
website, the higher your Page Rank (PR)
will be. Page Rank is one of the many factors
that Google takes into account when ranking
order to see your own Google Page Rank,
as well as others, you must have the Google
Toolbar installed on your computer. You
can get that for free here: http://toolbar.google.com/
that the #1 ranked website for this keyword only has a
Page Rank of 5 is pretty good news for us, because a Page
Rank of 5 should be reasonable to obtain.
you install the Google toolbar and browse through websites,
you'll notice that most websites online have between
a 2 and 5 Page Rank. The extremely popular, high
traffic websites tend to have Page Rank's of 6 and 7.
A select few will have Page Ranks of 8 and 9... and only
a couple websites on the entire internet will have a Page
Rank of 10. Those websites would be sites like google.com
themselves. If a website has a Page Rank of 7 or higher,
it would be best to not try to outrank them.
the ONLY way to increase our website's Page Rank
is by getting other websites to link to us.
* Critical: Later, I'll teach you the right
way to get hundreds of links pointing to your website
in a matter of several days... and I'll go into more detail
about Page Rank.
View The Source Code
we need to view the source code of this website by clicking
"view", then "source" optoin within our web browser as
Source code is simply the code that was used
to create the web page. You don't need to
know html, which is the progamming language
used to create most websites, so don't worry.
You just need to know a few things to look
for when viewing the source code.
will open up a text file for us to have a look at and
see if this website is actually optimizing their "Onpage
Optimization factors" for their website.
There are 2 types of optimization which
most highly ranked web pages contain, onpage
and offpage optimization. We'll cover offpage
optimization in future lessons, but for now,
we're going over the onpage optimization.
An eay way to check whether or not the
website is using any of the tags mentioned
below is to simply click the "edit"
button within notepad, and then select the
just enter the specific tag you're looking
for. For example) In the first bullet point
below, we're looking for, what's called, an
h1 header tag. The specific code for this
is <h1>, so just enter <h1> into
the "find textbox" and click search.
If the tag is in the source code, notepad
will find it and highlight it. If it's not,
it will tell you it's not found. Piece of
we view the source file from this website, we need to
look for a few things, which include:
or not they are using <h1> header tags and
are placing the keyword "weight loss story" within those
tags. In this case, when we do a search for this tag/text,
we find that they are not... AND not only are they not
using the keyword "weight loss story" inside
of their h1 tags, but they aren't even using <h1>
header tags at all. Another great thing for us.
or not they are using their main keyword in the <title>
tags of the website. In this case, they are, which
is one of the main reasons they're currently ranked
highly for "weight loss stories". There title is "Weight
Loss story stories" and the html code they used
<title>Weight Loss story stories</title>
The <title> tag is simply the text that appears
at the top of the browser window as shown below:
or not they've bolded, underlined, or italicized the
words "weight loss story" anywhere in the body of
the webpage. In this case, yes... they have. They've
actually bolded the keyword "weight loss stories" 4
different times throughout the webpage.
Bolding is something we can do right away, so now we
know that we should also bold some of the keywords throughout
our copy. Notice I said they've bolded "weight
loss stories" 4 times, rather than "weight
loss story" (singular). You should always look
for both the plural and singular form of the keyword,
as the search engines view them as "almost"
the same word.
The html tag for bold is <b>. For italics it is
<i>. For underlined it is <u>. Below you'll
see that I did a quick search for the <b> tag
and found that they're using bold tags that include
their keyword, "weight loss stories". It actually
says "weight loss success stories", but does
include all of the words (weight, loss, and stories)
within the bold tags.
or not they are using <alt> image tags and placing
the keyword "weight loss stories" within that tag.
In this case, that answer is easy because they're not
even using any images at all!
Note: An alt image tag is because text that is
inserted into the html code of an image on the website.
It allows blind people to know what images are on the
page, because there are programs out there that will
read, outloud each alt image tag on a web page.
is definitely something we can do when optimizing our
website. And another thing we can do to "one-up" this
#1 ranked website. It is best to add images that are
actually named after our main keyword. For example,
we could insert an image and call it weight-loss-stories-graphic1.jpg
and so on.
final thing we want to note is whether or not they've
placed the keyword once towards the very beginning of
the web page, and once at the very end of the web page.
In this case they have placed it near the beginning
and also at the end.
Not to worry, we can do this as well.
We should now know how to out optimize the
"on page ranking factors" for this
#1 ranked website
that Google deems as important. The reason we know we
can out optimize them is because of the following things
we've found out by analyzing their website:
website is not using the keyword "weight loss stories"
in an <h1> header tag.
website did not use <alt> image tags containing
the keyword "weight loss stories".
website has a Page Rank of 5, which can be beaten. With
a little work, we can achieve a Page Rank of 5 or better.
I'll show you the exact steps for this in the coming
website is ranked with their subpage (weight_loss_success_story.htm). By optimizing our index
page for this keyword, we should be able to naturally
get more websites to link to our website, thus getting
more quality links than this website..
Remember, the main idea behind ranking
well on Google is to analyze the top ranked
websites and then do those things that they're
doing, BUT just a little better to one up
them, which should lead to a better
This is only PART of the equation. There are still many
other things that Google deems as critically important
when ranking websites. Those things are mostly the
Off Page Ranking factors, which we've not covered yet.
continue to go through the same process for the other
2 keywords we've found. It is best to analyze the top
5 ranking websites for each keyword. If the top 5 websites
for a specific keyword have a Google Page Rank of 6 or
higher, it's probably best to not shoot for that keyword
until we build some momentum, and authority, like I mentioned
before, by ranking well for the longer keyword phrases
that have less competition.
I mentioned that keyword research was very important in
building traffic. Another very good resource for building
keywords, that does 100 times what GoodKeywords.com does,
of GoodKeyword.com as a kindergarten toy, and KeywordElite.com
as a graduate school application. Both are easy to understand
how to use, but one is for children and one is for adults.
check this out!
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wraps up lesson 1 - Targeting the right keywords. Hold
on to your hats because tomorrow's lesson is a doozy!
be receiving Lesson #2 tomorrow.
#2 is titled:
changing 1 onpage optimization factor can boost your
rankings by over 350 positions!
SEO Elite: SEO Software